An article posted on TuneCore
goes over Artist Manager’s roles, and how they relate to Business Development. Just
as everything from your life to your job, you are in an ever-changing living
breathing product. This applies to artist managers also, they went from
concerning themselves with helping the artists get record deals, and then post
deal acting as a liaison between the label and the band (TuneCore, 2011.) The
role has changed, now artist managers must take on the role as a teacher and
developer. In TuneCore’s words, they should concern themselves with developing
and unlocking value for their bands.
If you think about it, would you like to get a lump sum of
money up front, or a continuous stream of income over a period of time? That is
how the new artist management works. One must take a band or artist and develop
them in to a stream of exposure, not just a one and done one hit wonder. The
main problem pointed out in the article on TuneCore is that most managers are
unprepared to do business development. Few have business training and may fail
in a market that requires this particular skillset. One should take the time to
learn these skillsets to better fair in a thriving job market such as artist
management.
The article has many points to consider by anyone entering
the artist management business. I believe that someone should consider taking a
few business classes to have a better shot in turning their career into a
steady stream of revenue. Now, what one must not do is be caught up in the
dollars, and always keep in mind the artists core concerns. If an auto sales
person that came straight out and said I want you to buy this car because I
want commission approached you, would you buy it? Not particularly, now if they
state they want to sell you the car because it meets your needs, and can
provide a safe ride for your family, does that sound better? The way to
consider how to manage artists is would you like to have three thousand dollars
now, or would you like to have three thousand dollars per month for x amount of
years?
Article: http://www.tunecore.com/blog/2011/02/artist-managers-must-understand-their-role-is-now-business-development.html
